The report detailed the company’s approach to and practices on sustainable development
Global technology leader Xiaomi released the 2020 edition of its Sustainability Report (the report) today which detailed the company’s approach to and practices on sustainable development.
The over-30-page Sustainability Report details a wide array of Xiaomi’s sustainability initiatives, including environmental protection, corporate social responsibilities and supply chain sustainability management, etc. It also provides information on Xiaomi’s commitment to accessibility, data security and user privacy, among other topics. The report covers both China market and overseas markets to document how Xiaomi’s initiatives on sustainability have been carried out globally.
“From the moment we set up this company in 2010, Xiaomi has been committed to improving the world we live in. In 2020, we joined the United Nations Global Compact and committed to its ten stipulated principles of corporate responsibility.” Lei Jun, Chairman and CEO, Xiaomi Corporation, expressed in the report. “You can also read about how sustainability at Xiaomi is governed from top to bottom, how we treat our people and suppliers, how we interact with our communities and our response to the global environmental challenges.”
The report describes how Xiaomi has worked to incorporate environmental protection into its product design and manufacturing to the environment. For example, there was a 60% decrease in plastic usage for Mi 10T and Mi 10T Pro series packaging. By the end of 2021, Xiaomi aims to achieve higher percentage of plastic reduction in the packaging of its new products in Europe. The report also highlights Xiaomi’s ability to make energy-saving an important feature of more than 40 types of consumer products. As the report documents, Xiaomi ensures that its products are fully compliant with all the environmental and safety regulations of the countries where they are sold. Its products are compliant with EU regulations including the CE, REACH, RoHS and WEEE Directives.
Xiaomi highlights the crucial role innovation plays in sustainability and to address global issues. For example, as part of Xiaomi’s commitment to contribute to the UN Sustainable Development Goals, it has become a partner in the development of an earthquake early warning system. In China, and available soon in other countries with earthquake zones, Xiaomi smartphones running the MIUI (11 and above) system and Mi TVs can notify consumers within seconds of an earthquake occurring. These alerts provide information about the nearest emergency shelter, emergency contact details, medical contacts, and rescue information to help in a critical situation. During 2020, the Xiaomi MIUI Earthquake Alert has detected 29 earthquakes above magnitude 4.0 and sounded more than 9.4 million alerts.
During 2020, Xiaomi also played an active role in fighting against COVID-19. In March 2020, it donated tens of thousands of FFP3 face masks to the Italian government and helped residents in the severely affected Veneto region. It also sent supplies to France, the UK and Poland. When schools in Europe had to close and move to online lessons, Xiaomi Spain donated 1,000 smartphones to the Spanish Ministry of Education and distributed them to children across the country. As of July 15, 2020, the Beijing Xiaomi Foundation had donated medical supplies to a total of 14 countries including Italy, Spain, Japan, Korea, Indonesia and Myanmar. This donation is worth RMB 5.9 million ($854,000).