Tiger Beer has unleashed the spirit of courage and connection with its spectacular ‘Together We Roar’ campaign, marking the start of the Year of the Snake in grand style. Transforming the Piazza at Pavilion Bukit Jalil into a festive wonderland, the campaign kicked off last night and promises an unforgettable four-day celebration filled with live performances, exclusive collaborations, and vibrant activities running until January 12, 2025.
A Festive Hub Full of Energy
The atmosphere at Tiger Town, the heart of the event, was electric as attendees brought their pack to experience the joy of togetherness. Visitors are treated to an array of exciting activities, including interactive games, music performances by artists like 3P and Jeryl Lee, and hands-on crafts that immerse everyone in the festive spirit.
A collaboration with Tǎng Píng, the popular Live Cafe Bar, adds a unique flair to the celebration, offering curated live performances and a chance to enjoy the bold energy Tiger Beer is known for. Guests can test their teamwork in thrilling challenges to win exclusive Tiger merchandise and uncage their inner courage with their crew.
Honouring Connections and Bold Journeys
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, shared the heart of the campaign:
“Each year, Tiger celebrates the courageous journey of progress and connection, recognising that the support of fellow tigers makes every milestone significant. This year, we’re proud to offer experiences that honour these connections and inspire our consumers to celebrate those who uplift them along the way. We can’t wait to see everyone roar together in the Year of the Snake.”
Streetwear with a Roar: Tiger x atmos x ButNotReally
In a bold fusion of style and heritage, Tiger Beer unveiled an exclusive Tiger x atmos x ButNotReally streetwear collaboration. Media members got a first look at this limited-edition collection that celebrates the shared journey of defying odds and embracing transformation.
The collection brings together Tiger Beer’s daring legacy, atmos’ roots in Tokyo’s Ura-Harajuku backstreets, and ButNotReally’s creative spirit. The result is a line of streetwear that blends boldness with innovation, honouring the past while pushing fashion forward. These exclusive pieces are now available at atmos stores in Sunway Pyramid, Mid Valley Megamall, and Genting Sky Avenue.
Join the Digital Roar
Tiger Beer is extending the celebration online with an exciting CNY 2025 Digital Activation. Fans can use Tiger’s ‘Add Yours’ template on Instagram Stories to share pictures of themselves and their crew over the years, showcasing their journey of progress. By tagging @tigerbeermy, participants stand a chance to win an exclusive NFC pendant by Zero Degrees, a Kuala Lumpur-based urban jewelry brand known for its bold, custom designs.
Don’t Miss Out!
For more details on the festivities, promotions, and how to participate, visit tigercny.tigerbeer.com and follow Tiger Beer on Instagram and Facebook.
⚠️ Note: All activities and promotions are strictly for non-Muslims aged 21 and above. Tiger Beer reminds everyone to drink responsibly and never drink and drive.
With bold style, festive energy, and meaningful connections, Tiger Beer’s ‘Together We Roar’ campaign is the perfect way to start the Year of the Snake! Don’t miss your chance to join the roar at Pavilion Bukit Jalil!
