Strengthening UMW Toyota Motor’s Position as Malaysia’s Leading Non-National Car Brand with A New Model Launch
UMW Toyota Motor unveiled its fourth-generation edition of the highly successful Toyota Vios, a popular subcompact sedan that has been a bestseller in the Malaysian non-national car market since its introduction in 2003 with more than half a million units sold. The new and highly anticipated model boasts improved performance, quicker acceleration, and new technology, making it an even more compelling choice for customers looking for a reliable, efficient, and affordable car.
The All-New Vios – Exciting Features Inside and Out
Keeping in line with Toyota’s trend of offering ever better cars, Toyota has combined advanced automotive technologies with upgraded specifications to give the All-New Toyota Vios superior ownership value. The proven 1.5-litre DOHC Dual VVT-i engine has been improved to deliver stronger performance while a new 7-speed CVT with Sequential Shiftmatic gives quicker acceleration as well as enhances fuel efficiency.
Toyota Safety Sense (TSS) offers better safety features for both driver and passengers using advanced technology. TSS alerts the driver of dangers and acts autonomously to prevent or avoid a collision. Drivers will get to enjoy high grade displays and improved comfort with the redesigned front seats for a comfortable driving posture and better support. New features such as Paddle Shifters and Electronic Parking Brake add convenience to all drivers. More than just a touch of elegance, the All-New Toyota Vios now exudes a premium experience, all around. With better and more soft touch materials throughout the entire cabin.
Unparallel Manufacturing Standards for the All-New Vios
Manufactured at the Assembly Services Sdn Bhd (ASSB) in Bukit Raja, Klang, quality standards are met throughout the efficient assembly process following the Toyota Way. The latest iteration of the Toyota Vios is the first vehicle to incorporate state-of-the-art technology during assembly. Using Ultra High Tensile Materials, Continuous Frame Design, and Increased Welding spots gives the car higher body rigidity and reduced mass. The engine compartment is also redesigned to eliminate form breakpoints, further reducing weight.
“The use of advanced technology in the assembly of the All-New Toyota Vios not only enhances the quality and efficiency of production but also promotes the upskilling of our workforce, fosters knowledge expansion within the industry, and contributes positively to the local economy. We are proud to be driving growth in the nation through our commitment to quality standards and innovative manufacturing processes,” said Datuk Ravindran K., President of UMW Toyota Motor.
Optimistic Outlook with the All-New-Vios
“The response for the All-New Toyota Vios has been phenomenal, with more than 5,000 orders to date made since we announced our order-taking on 24 February 2023. This is a testament to the popularity of the All-New Toyota Vios in the Malaysian market”.
“We are excited to kick off the year with the launch of the All-New Toyota Vios, which represents our commitment to providing our customers with the best quality vehicles and services. We look forward to a promising year ahead, full of opportunities to drive Malaysia’s economic growth and development.” he added.
A Vios for Everyone
Customers get a wide range of options, thanks to multiple variants and accessories to help customers customize their vehicles to their preferences. The All-New Vios is offered in two variants, the 1.5 G (AT) and the 1.5 E (AT) – available in five colour options with Spicy Scarlet being a new choice.
All-New Toyota Vios comes with a 5-year warranty and unlimited mileage. Owners will also enjoy 24SEVEN Road Assist and a free three-year subscription to the Toyota Vehicle Telematics System which monitors the car’s location at all times. Reflecting Toyota’s confidence in the reliability and durability of its products, the Toyota Vios has always been a “proud to own” vehicle that reaches a wide audience that has sold well in the country since it was first introduced, and will continue to do so in the years to come.
In addition, test drive your favourite Toyota Vios during the ‘Showroom Weekender’ event and experience the joy and freedom of seamless car ownership. UMW Toyota Motor will be offering exclusive test drive gifts at all showrooms nationwide from 24 till 26 March 2023.
Customers can contact the Toyota toll-free number 1-800-8-TOYOTA (1800-8-869682) for more information or assistance.