The passion of Manchester United fans in Malaysia reached a historic moment as Tiger Beer Malaysia concluded its Roar United campaign by crowning a pair of supporters who will personally deliver a special archive of fan stories to the Manchester United Museum at Old Trafford.
After a nationwide call that drew nearly 500 heartfelt submissions, ten finalist pairs were chosen to compete in an exciting live showdown celebrating the enduring loyalty of Malaysian Red Devils. The entries, compiled into the Roar United Archive, form the first dedicated collection of Malaysian Manchester United supporter stories — a tribute to memories shared through generations of fans.
Unveiled during the finale, the archive is set to journey more than 6,000 miles to Manchester, where it will be displayed at the iconic stadium known as the Theatre of Dreams. The honour of hand-delivering it goes to Bon Lee Ngee and Loh Shao Wei, who outscored fellow finalists in a series of high-energy trivia rounds focused on the club’s legends, milestones and most iconic moments.
The event also shone a spotlight on the personal bonds tied to the club, with finalists sharing stories of how their love for Manchester United was passed down from parents, siblings and close friends. These shared experiences – from family match-day rituals to lifelong friendships forged through football – reflected the deep-rooted connection Malaysians have with the Red Devils.
“It still feels unreal. We joined just to share our story, and now we’re going to Old Trafford to represent thousands of Malaysian fans who love this club as much as we do,” said Bon and Loh, expressing their excitement over the once-in-a-lifetime opportunity.
According to Julie Kuan, Marketing Manager of Tiger Beer Malaysia, the campaign was created to celebrate more than just football. “Roar United was about giving Malaysian fans a platform to be seen and heard. The turnout and energy we witnessed prove that the spirit of Manchester United runs strong here. We’re proud that our winners will now bring that passion all the way to the Manchester United Museum.”
As the official beer partner of Manchester United, Tiger Beer continues to champion the power of football to unite communities across borders. The Roar United campaign serves as a reminder that when fans come together, their collective spirit truly roars louder.
Tiger Beer and all related promotions are strictly for non-Muslims aged 21 and above. Tiger encourages responsible consumption and strongly advises against drink-driving.
For more information on Tiger Beer and Roar United, visit Tiger Beer Malaysia’s official platforms.
