Sony has unveiled two groundbreaking innovations for professional creators: the second-generation flagship Alpha™ 1 II Full-Frame Camera and the FE 28-70mm F2 G Master™ Lens, the first G Master standard zoom lens with a constant F2 aperture. Together, these advancements redefine the boundaries of high-resolution imaging, speed, and creative versatility, designed to empower professionals in various fields, including photography, videography, and content creation.


Alpha 1 II: A Fusion of High-Resolution, Speed, and AI Recognition
The new Alpha 1 II builds on Sony’s legacy of innovation, offering a flagship full-frame mirrorless camera powered by an advanced AI processing unit. This camera delivers exceptional image quality and speed, making it a top choice for professionals in sports, wildlife, and commercial photography. Key features include:
High-Resolution and Speed
A 50.1 MP Exmor RS® stacked CMOS sensor paired with the latest BIONZ XR® image processing engine delivers high-resolution images with a wide dynamic range, even in APS-C crop mode (~21 MP resolution).
Blackout-free continuous shooting at up to 30 fps with AF/AE tracking, ensuring precise capture of dynamic scenes.
Pre-Capture function: Captures images up to one second before the shutter button is pressed, an invaluable feature for action and wildlife photography.



AI-Enhanced Autofocus
Real-time Recognition AF with human pose estimation detects and tracks subjects’ heads and torsos.
Enhanced AI capabilities automatically recognize a variety of subjects, including animals, birds, insects, and vehicles, using the new “Auto” mode.

Improved Operability and Workflow
A 4-axis multi-angle 3.2-inch LCD monitor and refined ergonomics improve user comfort.
Supports 2.5GBASE-T wired LAN for faster image transfers and seamless workflows.
Integration with Sony’s Creators’ Cloud allows automatic transfer of captured data to Adobe Lightroom™ or Google Drive™.
Enhanced Stabilization and Noise Reduction
Advanced optical image stabilization offers up to 8.5 stops for stills and supports Dynamic Active Mode for video shooting.
An anti-distortion shutter minimizes distortion and reduces noise in mid-to-high sensitivity settings, ideal for indoor sports and low-light environments.
Sustainability Focus
The Alpha 1 II is Sony’s first Alpha-series camera to feature eco-conscious packaging, crafted from a mix of bamboo, sugarcane, and recycled paper, furthering Sony’s commitment to sustainability.

FE 28-70mm F2 G Master Lens: A Revolution in Versatility and Quality
Accompanying the Alpha 1 II is the highly anticipated FE 28-70mm F2 G Master Lens, Sony’s first G Master standard zoom lens with a constant F2 aperture. This lens combines prime lens-level image quality with the flexibility of a zoom, making it a versatile tool for creators across genres, from portraits to cinematic video production.
Unrivaled Optics and Bokeh
The lens features three XA (extreme aspherical) elements for exceptional corner-to-corner resolution throughout the zoom range.
Super ED and ED glass elements reduce chromatic aberration, ensuring vivid, lifelike colors.
The newly developed 11-blade aperture unit delivers smooth, creamy bokeh, perfect for isolating subjects.
Nano AR Coating II minimizes flare and ghosting, even in challenging lighting conditions.

Compact and Lightweight Design
Weighing just 918 g (32.4 oz) and measuring 92.9 x 139.8 mm, this lens offers portability without sacrificing performance.
Its compact design is ideal for professionals who require mobility and efficiency.
Advanced Autofocus and Video Capabilities
Four XD (extreme dynamic) linear motors ensure precise, fast, and silent autofocus, essential for high-speed shooting scenarios.
The lens minimizes focus breathing and supports rack focus transitions, making it perfect for 4K 120p/FHD 240p video production.
Professional-Grade Durability
Designed with robust weather sealing, the lens is resistant to dust and moisture, ensuring reliability in challenging environments.
A fluorine coating on the front element repels contaminants, simplifying maintenance.
Enhanced Operability
Features such as an aperture ring with a click ON/OFF switch, customizable focus hold buttons, and an AF/MF switch enhance control and usability.
The lens hood includes a convenient window for easy filter adjustments.
A Perfect Combination for Professionals
Together, the Alpha 1 II and FE 28-70mm F2 G Master Lens offer an unparalleled combination of cutting-edge technology, unmatched image quality, and professional-grade functionality. Whether you’re capturing fast-paced sports, stunning portraits, or cinematic video, this duo is designed to meet the needs of the most demanding creators.

