SHOKUBUTSU’S NEW INNOVATIONS GOT YOU COVERED!

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Malaysia’s #1 Liquid Body Wash in Beauty boasts a new bottle, enhanced ingredients and an all-new anti-bacterial range!

Whether you are looking for a rejuvenating and moisturizing shower experience or an effective anti-bacterial formula made with natural plant ingredients, Shokubutsu’s latest innovations literally got your skin covered! As the leading liquid body wash brand, Shokubutsu now comes in a new and uniquely shaped bottle with enhanced ingredients and viscosity. It has also introduced a brand-new anti-bacterial range for individuals and families who seek natural or plant-based anti-bacterial protection.

Shokubutsu, which means “plant story” in Japanese, is a Japan-formulated body wash made from 100% cleansing ingredient from plants. Inspired by traditional bath rituals, every Shokubutsu product is created to deliver the Japanese way of skincare and wellbeing naturally.

According to Mr. Kazuo Mabuchi, the Managing Director at Southern Lion Sdn. Bhd., Shokubutsu Body Wash new packaging is inspired by the ki-oke bucket, a special feature in Japanese onsen, traditionally used to store hot spring water. “The new bottle design reflects our aspiration to provide consumers the ultimate bath experience of Japanese onsen in their homes with body wash that delivers beyond cleansing benefits,” he said.

“To help consumers identify their favourite variant from our wide selection of body wash, our labels are designed in visible, easy-to-distinguish colours. With consideration for the visually-impaired, all our new bottles are Braille-coded for their convenience,” he added.

Besides a new look, Shokubutsu Fresh Body Wash which is also the brand’s best-selling range has moved up a notch with enhanced ingredients. Clean Fresh variants are now enriched with 100% organic rice protein extract, packed with amino acids and vitamin E to revive skin’s natural radiance. Its lasting and revitalizing fragrances promises to perk you up and wash away your tiredness, making you livelier with each shower. Moisture Fresh variants contain the same ingredient, but with the addition of Olive Oil to provide a boost of nourishment and moisturisation for a soft, dewy glow. Its blooming fragrances relax the body and mind for the most luxurious shower experience.

While you envelope your skin in Shokubutsu Fresh’ signature luxurious lather, immerse yourself in the feeling of being surrounded with nature, brought to live by the brand’s proprietary Living Fragrance Technology. It pampers the senses with fragrances, like they are freshly plucked from the garden, to create long-lasting scent that lingers on silky-smooth skin all day long.

Shokubutsu
Shokubutsu

“As a long-time user of Shokubutsu Fresh Body Wash, I’m a big fan of the range’s wide variety of fresh scent, which makes every shower a different experience – it feels like I’m going through the four seasons sensorially when use a different bath each day. The scent lasts long as well, but it doesn’t overpower my senses. It really makes me look forward to a Shokubutsu Fresh shower time after a long day at work!” shares content creator May Ho.

Shokubutsu Fresh Body Wash range comes in 5 variants with unique plant extracts: Orange Zest, Sakura Whitening, Green Fresh, Floral Bloom and Iris Bliss.

In line with the increasing demand for protective bath care, which emerged after the COVID-19 outbreak, Shokubutsu introduced the all-new Natural Protection Body Wash range contained in the new bottle. Formulated to protect against 99.9% of germs with natural antibacterial ingredients, this dermatologically-tested body wash which is suitable for all skin types, removes germs effectively without disrupting skin’s microbiome – a self-regulating ecosystem that protects the good flora while preventing attacks from bacteria or germs.

The key ingredients in Shokubutsu Natural Protection Body Wash include:

• 100% organic shiso oil, extracted from seeds of the shiso plant, a well-known aromatic herb in Japan. Rich in omega-3 fatty acids, shiso oil moisturises and revives skin cells, protecting the skin from external damage with its antioxidant powers.
• Plant Prebiotic, which helps to naturally cultivate skin’s healthy microbes, balancing out its microflora and improving its condition.
• Plant glycerin, which helps to keep skin moisturised after every wash.

Shokubutsu Natural Protection Body Wash range comes in 4 variants with different benefits: Complete Care (with Eucalyptus), Refresh & Go (with Tea Tree), Energize (with Yuzu) and Aqua Cool (with Peppermint & Menthol). According to an online consumer Try and Review program, which the range was put to the test among more than 200 reviewers, 9 out of 10 mums agreed that Shokubutsu Natural Protection range of body wash is gentle to skin and gives them the peace of mind as it protects the family from germs in a natural way.

All Shokubutsu Fresh Body Wash and Natural Protection Body Wash products are free from parabens, synthetic colourants and microplastics.

Shokubutsu Fresh Body Wash and Natural Protection Body Wash ranges are now available at selected supermarkets, hypermarkets and pharmacies. You can also purchase online with doorstep delivery via Lazada or Shopee.

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