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Bringing Family Together, Side By Side Invites Multigenerational Family Travellers To Create Shared Experiences

Sheraton Hotels & Resorts, the most global brand within Marriott International’s portfolio sitting at the heart of communities around the world, announced the launch of the Sheraton’s first family progamme, Side by Side in Greater China. The multigenerational family programme offers immersive activities to bring families together to create shared experiences and cultivate our most important relationships.

Sheraton’s roots are, and have always been, in community. The brand celebrates human connections and local communities with experiences that fosters moments of togetherness. Family is one of the most precious relationships in life and Side by Side is designed to provide unique and memorable ways to bring families together during their leisure travel, both on property and in the community. Side by Side offers a wonderful range of activities that enable guests to indulge together in relaxing experiences, to explore the community by experiencing nature and culture in new and engaging ways, and to celebrate big or small moments with loved ones. Whether it is kids’ playtime, grandparents and parents learning new experience with the kids or spouse celebrating special occasions, the family programme provides the entire family activities to make memories together.

“Family travel is an important component of the domestic leisure travel market and it is also a key market segment for Marriott International properties in China,” said Mr. Lawrence Ng, Vice President of Sales and Marketing, Greater China. “Sheraton Hotels and Resorts is the most global brand in the Marriott Bonvoy portfolio and is one of the first international premium hotel chains to enter the Chinese market. The brand has deep roots in different cities and resort destinations in the country and has always been a popular brand among Chinese travellers. We are pleased to launch Sheraton’s first family programme in China and it also showcase Marriott International’s commitment to constantly enhance the guest experience for Chinese family travellers.

With the launch of the Sheraton Side by Side Family Programme at 13 Sheraton Resorts in Greater China, guests will be able to fully experience the resort’s extensive dining and leisure facilities, while enjoying a variety of activities with their families, as well as unique local experiences in the destination nearby.

Parents and children can immerse in unique cultural experiences in the local community by taking part in a tropical sunset carnival and a traditional Hainanese Li bamboo folk dance, bonfire activities by the sea and a coconut bowling game at Sheraton Shenzhou Peninsula Resort. Taste locally at the picturesque Sheraton Yantai Golden Beach Resort, learn about the local food culture through cooking and tasting the authentic Jiaodong cuisine. Enjoy family bonding time through arts and crafts workshop including the traditional Dai paper and pottery-making sessions in the naturally serene setting of Sheraton Grand Xishuangbanna Hotel.

Families looking for a getaway from the hustle and bustle of city life will find an urban sanctuary in Sheraton Shanghai Chongming Hotel. Guests can start the day off with a refreshing ride along the resort to the sunrise viewing spot and enjoy a breakfast picnic while welcoming the first rays of light from the meridian of 121 degrees east. Learn how to make Chongming Cakes and see why they remain a local favourite. Located on the banks of the beautiful Bailu Lake in Huizhou, families staying at Sheraton Bailuhu Resort, Huizhou can enjoy a day out with fresh air in the nature, cycling around and enjoy a picnic by the picturesque lake.

“We are excited to pioneer Sheraton’s first family programme in Greater China. With the increase in demand for leisure and multigenerational family travel, families are looking for immersive experiences that can be shared with family members at all ages. Side By Side Family Programme offers meaningful and engaging activities for family to come together to connect with the local and explore the destination and create lasting memories,” said Ms. Jennie Toh, Vice President, Brand Marketing and Brand Management, Asia Pacific, Marriott International. “We look forward to welcoming our guests and their families with enjoyable and relaxing experiences.”

Guests can now enjoy a special Sheraton Side By Side Family Package at all participating Sheraton Resorts in Greater China. Families who stay one night or more in a standard room or suite enjoy exclusive benefits, including a Side by Side welcome amenity, access to all family activities, guaranteed connecting rooms for larger family groups*, early check-in and late check-out*. Also, as part of the package, daily breakfast for two adults are included and kids under 12 eat for free (up to two children, ordering from the kids’ menu and accompanied by an adult dining on the regular menu). Sheraton Side By Side Family Package booking code: ZJ5.

* Subject to hotel availability

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