Samsung, Universal Music, REXKL and Local Mural Artist join forces to inspire Malaysian youths

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Samsung Malaysia Electronics has announced a new initiative – “A Rising Star” – to inspire and unite Malaysian youth, our rising stars, through a memorable one-of-a-kind experience last Friday evening.

As a global leader in mobile technologies. A Rising Stars demonstrate Samsung Malaysia’s commitment to enhancing the local art and music industry by providing an avenue for today’s youth to truly enjoy art and music – leveraging the unique features of the Galaxy A32, Galaxy A52, and Galaxy A72.

Arts and music are a core of youth culture and play an important role in advancing their socialization and creative self-expression. Not only does this campaign aim to bring together young people in Malaysia through their shared passion and appreciation for local art and music, but it also allows draws forth youth’s potential and unites people from all walks of life.

The event started with an opening performance by Pong Pong; a rising local artist group consists of Jeii Pong and Gaston Pong followed by an awesome conversation with Elaine Soh, Chief Marketing Officer of Samsung Malaysia, Kim Lim, Managing Director of Universal Music Group, Luis Tseng, Co-Founder of REXKL and Lowkey our local Mural Artist.

Upon completing an awesome conversation with the key VIPs, the event has done a small light-up ceremony representing the launching of such a meaningful initiative.

The even was then focusing on the start of the day; Dolla and its new Raya Theme music Raya Raya Raya. Its Raya Raya MV touches on the contrast of traditional and modern styles celebrating Hari Raya Aidilfitri where the rapid technology innovations of today have shaped how the important day is celebrated, especially the significance of social media tools and platforms in influencing interactions between family and friends.

With that spirit in mind, Samsung is also launching a DOLLA TikTok Challenge on 1st May 2021 – to participate, simply dance to DOLLA’s new Raya song and stand a chance to win a total of nine units of the brand new Galaxy A32 Samsung is giving away!

For more information about the DOLLA TikTok Challenge, visit https://www.samsung.com/my/offer/awesome-dolla-raya

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