Midea, a global leader in smart home appliances, today showcased its latest range of intelligent, energy-efficient products at the Genting International Convention Centre. With a strong commitment to affordability and sustainability, the company is poised for continued double-digit growth in the Malaysian market.
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Advancing Smart and Energy-Efficient Home Living
At the heart of Midea’s 2025/2026 product line-up is a focus on smart integration and energy efficiency. In response to rising electricity costs and increasing consumer demand for sustainable solutions, Midea has incorporated advanced inverter technology into its air-conditioners and refrigerators. The company revealed that 34 air-conditioner and 13 refrigerator models have earned a 4-star or higher certification from the Sustainable Energy Development Authority (SEDA), underscoring its commitment to eco-friendly innovation.
Beyond energy savings, Midea is taking smart home living to the next level with AI-powered capabilities, RFID, and Wi-Fi connectivity. Users can now seamlessly control their appliances through the SmartHome App, enhancing convenience and efficiency in everyday life. This aligns with Midea’s vision of providing user-friendly, intuitive solutions that cater to evolving consumer lifestyles.
Sustained Market Growth and Expansion Plans
Midea has consistently recorded strong market growth in Malaysia, particularly in the air-conditioning segment, which saw a year-on-year (YoY) growth exceeding 30%. The company has also maintained an impressive 20% compound annual growth rate (CAGR) over the past five years, positioning itself as one of Malaysia’s fastest-growing home appliance brands.
Looking ahead, Midea Malaysia has set an ambitious target of reaching RM1 billion in annual sales in 2025. This growth strategy is supported by its extensive network of over 1,000 dealers nationwide, ensuring greater accessibility to its products. Additionally, Midea is strengthening its retail presence by upgrading more than 50 Midea Brand Stores across Malaysia over the next two years. These enhanced stores will feature expert consultation, professional technical support, and an immersive shopping experience, reflecting the company’s push toward a more consumer-centric retail model.
Bringing the Future of Smart Living to Malaysians
As Midea continues its transformation into a technology-driven brand, its new range of smart home appliances aims to redefine modern living. By integrating Big Data, Artificial Intelligence, and IoT technologies into its products, the company is making smart living more accessible to Malaysian households. The latest innovations will be officially introduced in the coming months, reinforcing Midea’s leadership in the smart home segment.
Exclusive Hari Raya Promotion
To celebrate the upcoming Hari Raya Aidilfitri, Midea is launching a special promotion, offering Touch ‘n Go rebates worth up to RM500 starting from 16 March 2025. Consumers can stay updated on the promotion and new product releases through Midea Malaysia’s official channels.
With its unwavering commitment to affordability, innovation, and sustainability, Midea is well-positioned to lead the next wave of smart home living in Malaysia, bringing cutting-edge solutions to households nationwide.
