The nation’s favourite fried chicken, KFC Malaysia is honoured to accept its 6th consecutive Putra Brand Awards, or better known as the People’s Choice Awards, in the Restaurants & Fast Food category winning Gold. The win was announced today by the 2020 Putra Brand Awards Organizing Committee.
The prestigious Putra Brand Awards reward brands on consumer’s Awareness, Impression, Intent, and Advocacy; voted by almost 6,000 consumers – showing true testaments of consumer confidence and endorsement as it is solely determined by the people, thus cementing KFC Malaysia’s position as one of Malaysians’ favourite brands.
“Amidst a challenging 2020, KFC is glad that our brand messaging resonated well with our consumers. KFC is a brand inspired by Malaysians, made by Malaysians for Malaysians – thus staying true to these values is crucial especially while Malaysians were adjusting to the ‘new normal’. We amplified our messaging ensuring customers and employees that their health and safety is our priority, and we innovated new ways of serving our customers,” said Evelyn Ng, Deputy General Manager Marketing, KFC Malaysia.
She continued, “At the same time, our marketing campaigns aligned with our brand identity that celebrates Malaysia, Malaysians, and KFC’s heritage in Malaysia and we produced tasty hyperlocal-influenced menus like Nasi Atuk KFC, Zinger Chop, and Crunchy Tandoori. Equally important, we’ve bolstered our CSR efforts to help our local communities that were affected by the pandemic with Kita Fight COVID-19 CSR campaign.”
2020 saw KFC faced with inevitable disruptions brought by the pandemic. In response, KFC invests in e- commerce and contactless channels, while broadening its network of delivery capable stores to reach customers nationwide when MCO was in operation. In pursuing greater convenience, accessibility, and safety for the customers, Pandu Ambil – an expansion to the KFC Self Collect service was also introduced at more than 200 stores, where customers can simply order online and collect their KFC meals without stepping out of their car.
Especially during this unprecedented year, KFC strengthens its brand identity with campaigns such as Cheezy Cheezy Malaysia that celebrates the wonders of Malaysia, KFC Cara Kita – murals showcasing KFC’s love for Malaysia, and #KepciKitchen that encourages Malaysians to stay home and get creative with their KFC meals.
Understanding customers’ needs, lifestyles, and aspirations are vital and KFC is committed to continuously strengthen its relationships with the customers and investing further in building brand love. KFC thanks Malaysians for this prestige recognition!