In a strong push to embed the importance of skin protection in everyday Malaysian lifestyles, KAO Malaysia, in collaboration with Watsons, launched its latest public awareness campaign titled “Skin Protection, Life Perfection” yesterday. The initiative highlights the role of daily skincare in long-term health, confidence, and self-care – starting from a young age.
With a mission to make skin protection a lifelong habit, the campaign introduces a full-circle ecosystem that marries Bioré’s science-backed skincare solutions with Watsons’ customer-centric rewards and outreach platforms. A key highlight of the campaign is a 1% donation from sales toward local research and awareness on skin health, reaffirming KAO Malaysia’s commitment to public wellness.
“At KAO, we believe skin protection is not just about appearance – it’s about living a healthy, confident life,” said Mr. Yamazaki Hirobumi, President of KAO Malaysia. “This campaign brings together science, simple routines, and meaningful partnerships to inspire Malaysians to care for their skin throughout life’s many stages.”
Expert-Led Education and Tailored Skincare
The launch event featured informative sessions from thought leaders in the field. Associate Professor ChM. Dr. Noraini from Universiti Malaya delivered a keynote on *“The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”*, explaining the chemistry behind ingredients that ensure skin resilience and long-term dermatological health.
This was followed by a live demonstration by Dr. Lim Ing Kien of Ventamin, who showcased personalized skincare regimens designed for various age groups. Their combined expertise reinforced the campaign’s message that skin protection is a science-backed, lifelong habit.
“Cleanse. Protect.” – A Simple Yet Effective Approach
In today’s tropical climate, where UV exposure and pollution can quickly damage skin, Bioré’s trusted range offers a two-step “Cleanse. Protect.” routine – combining gentle facial cleansers with high-performance sunscreens. This routine empowers individuals to face daily challenges with clear, protected skin and renewed confidence.
Partnering for Impact: Watsons Malaysia Joins the Mission
Watsons Malaysia is the official retail partner for this campaign and will be running exclusive promotions from May to August 2025 to encourage healthy skincare habits:
W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points.
E-Stamp Program: Redeem products like Bioré UV Aqua Rich Aqua Protect Mist 60ml and *Tone Up Essence 70g* with collected stamps.
“Watsons is proud to support this meaningful campaign through our retail channels, rewards program, and CSR efforts. We believe in driving real, positive habits for Malaysians, starting with something as essential as skin health,” said Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia, AS Watson.
Community Health Commitment Continues
The campaign is also a continuation of KAO Malaysia’s dedication to public health, following projects like “Guard Our Future”, a dengue prevention initiative conducted in collaboration with the Selangor State Government and various community stakeholders. The government’s presence at the campaign launch underscores a shared goal of enhancing health through proactive care.
Promotions & Campaign Details
Campaign Period: 6 May – 25 June 2025
Special Offer: Spend RM80 or more on Bioré or Bioré Guard (excluding Men’s Bioré) at Watsons in a single transaction and receive a chance to redeem one of 400 Touch ‘n Go eWallet Reload PINs worth RM25.
For further information and ongoing updates, Malaysians are encouraged to follow:
Kao Malaysia Facebook: @officialkaomalaysia
Kao Malaysia Instagram: @officialkaomalaysia
Watsons Malaysia Facebook: @watsonsmalaysia
Watsons Malaysia Instagram: @watsonsmy
With “Skin Protection, Life Perfection”, KAO Malaysia and Watsons are setting the tone for a future where skin health is part of every Malaysian’s wellness journey.
