Is “good” good enough? Get ready to unfold because we’re about to give you better

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For the past decade and more, we’ve seen many things that shape and improve our daily lives and today, our digital devices may arguably be one of the most important things we rely on.

On 21st July, coinciding with the release of the official Unpacked invitation, Samsung will begin a digital out-of-home media campaign that will display on 11 landmark billboards across the globe. Locations include New York Times Square, London Piccadilly Circus, Milan Piazza del Duomo, Madrid Plaza del Callao, Warsaw Central Railway Station, Shanghai K11 Shopping center, Hangzhou Long Xiang Building, Hong Kong Lan Kwai Fong, Taipei Neo 19, Bangkok Panoramix CentralWorld and Moscow Hydroproject.

In Malaysia, Samsung is dominating Kuala Lumpur’s commercial, shopping and entertainment hub, the Golden Triangle, teasing fellow pedestrians in larger-than-life displays which encompasses the iconic KLCC Junction, Malaysia’s #1 Mall Pavilion Elite and Pavilion Connection and Fahrenheit 88.

Starting with the question ‘Is “good” good enough?’, the digital out-of-home teasing campaign will display a bold statement, ‘Get ready to unfold’, which mimics the message found on the Unpacked invitation.

The campaign encourages consumers to consider if they are truly satisfied with their current smartphone – with an intent to drive consumer expectations and generate greater curiosity towards what’s next in the Galaxy line-up and the mobile innovations that will be announced at Unpacked.

The Samsung Galaxy Unpacked 2021: Get ready to unfold will be streamed online:

Date: 11th August 2021 (Wednesday)
Time: 10:00pm (Malaysia Time)
Viewing Link:, Samsung Malaysia YouTube, Samsung Malaysia Facebook and Samsung Malaysia Newsroom

Join the hype today and register your interest at to be entitled to redeem an additional RM300 Samsung e-voucher which you can use after you pre-order the next Galaxy!

Please retrieve the images and videos for the digital out-of-home in several landmarks across the globe here:

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