Get ready to usher in the Lunar New Year with an electrifying twist, courtesy of HEINEKEN®! Brace yourself for an explosion of joy as Heineken® unveils the GONG HEI AR Filter, a game-changing way to elevate your Gong Hei Fatt Choy wishes and spread boundless excitement to your loved ones.
As the Lunar New Year festivities approach, Heineken® invites you to break away from the ordinary and embrace tradition with a refreshing spin. Introducing the Heineken® GONG HEI FILTER – your ultimate passport to infusing an extra dose of thrill into your Year of the Dragon celebrations.
Derived from the first three letters of Heineken®, the “HEI” in the Cantonese greeting symbolizes exuberance and merriment. Now, brace yourself for an unprecedented surge of joy as the GONG HEI Instagram filter magically transforms the “HEI” on your Heineken® can into dynamic Chinese New Year greetings! Whether you’re sliding into DMs or igniting group chats with HEI-infused love, this filter promises to make your celebrations refreshingly unforgettable.
What takes the GONG HEI filter to the next level is its ability to take the guesswork out of crafting unique CNY greetings for your group chats. The filter takes charge, infusing every greeting with the infectious “HEI” spirit. Choose from five (5) dazzling variations of HEI greetings, turning you into the star of your own Chinese New Year celebrations.
Revitalizing your HEI greeting with the GONG HEI filter is a breeze! Follow these three simple steps:
Step 1: Connect with us on Instagram: @heinekenmy.
Step 2: Find the link to the GONG HEI filter in our bio.
Step 3: Align the HEI on your Heineken® can to the filter, tap to select your favorite HEI greeting, and voila!
With Heineken® in hand, your celebrations are destined to be more than just auspicious—they’re going to be legendary!
Joyce Lim, Marketing Manager at Heineken Malaysia Berhad, expressed, “Recognising the evolving preferences for innovative expressions amongst the tech-savvy generation, Heineken® aligns seamlessly with their vibrant spirit. The GONG HEI filter goes beyond its role as a playful and Instagram-worthy tool; it offers a unique experience that fosters connections with others, spreading and amplifying the joy and festive cheer in a refreshing manner that is distinctly Heineken®. Picture a Heineken® in the palm of our hands, symbolising not just a beverage but a unique connector to the essence of celebration.”
Embrace your first sip of Heineken® on Chinese New Year with a delightful 15% discount! Look out for the Heineken® GONG HEI trucks cruising the streets of Klang Valley, Johor, and Penang from January 15th to February 29th. Spot the GONG HEI trucks, snap a pic, upload it to your Instagram story, tag @heinekenmy, and transform those discounts into a celebration with a 15% off voucher on Heineken® products.
Stay tuned for the latest updates on Heineken® on Instagram at https://www.instagram.com/Heinekenmy/ and Facebook at https://www.facebook.com/HeinekenMYS
Ready for more exhilarating HEI times? Dive into the excitement with our GONG HEI FILTER here.
Remember, Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. It’s all about responsibility—when you drive, never drink. Please #EnjoyResponsibly. Cheers to an unforgettable Lunar New Year! 🎉
