Unlock a World of Music Exploration with Heineken®’s Dynamic Digital Playlist!
Experience Heineken®’s groundbreaking global music platform, “Refresh Your Music, Refresh Your Nights,” designed to redefine music discovery and broaden your musical horizons. Explore the all-new Heineken® Fresh List, an immersive digital space engineered to facilitate new music discovery and foster connections within the music community.
What sets the Heineken® Fresh List apart is its unique approach to playlist curation. Unlike traditional algorithms, the Heineken® Refreshing Algorithm intentionally introduces tracks that diverge from mainstream preferences, offering users a refreshing blend of new musical experiences.
In a testament to Heineken®’s commitment to innovation, this groundbreaking algorithm empowers users to collaboratively curate playlists with friends and beloved artists, including Martin Garrix, Uriah See, and DJ Ashley Lau.
Ready to dive into the Heineken® Fresh List experience? Follow these simple steps:
1. Visit the Heineken® Refresh Hub: https://www.heineken.com/my/en/campaigns/heineken-music
2. Select your favorite artist or invite friends to refresh your playlist.
3. Connect via your Spotify account.
4. Enjoy your personalized Heineken® Fresh List and invite more friends to join!
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At Heineken®, we thrive on challenging conventions and offering unique experiences for a fresher world. The introduction of the Heineken® Fresh List underscores this commitment, providing more than just music—it’s about redefining how we connect, explore, and enjoy together. Expect the unexpected, because that’s what Heineken® does best.”
Music enthusiasts in Malaysia can anticipate an electrifying event – Heineken® Refresh – set to captivate Kuala Lumpur. Promising an unforgettable journey through fresh tunes and captivating audio-visual experiences, Heineken® Refresh is a must-attend event.
Prepare for an exciting adventure with Heineken® Refresh! From April to June 2024, immerse yourself in a series of thrilling activities, including immersive music games and dynamic outlet activations, taking place nationwide.
Stay updated on all the latest news and details by following Heineken® on Instagram and Facebook. And remember, Heineken® and all related events are exclusively for non-Muslims aged 21 and above. Let’s be responsible – never drink and drive. Please #EnjoyResponsibly.
