Sharp Electronics (Malaysia) Sdn Bhd (SHARP) collaborates with Astro to introduce ‘SHARP Travel with Parents’ series
In anticipation of Mother’s and Father’s Day, Sharp Electronics (Malaysia) Sdn Bhd (SHARP), renowned for its technological innovations, proudly unveils the ‘SHARP Travel with Parents’ series in partnership with Astro. This initiative aims to celebrate the bonds between parents and children through the joy of travel, fostering family warmth, and creating enduring memories.
Following the success of its debut season, ‘SHARP Travel with Mommy,’ which garnered acclaim and recognition, the upcoming season promises to broaden its horizons by including the entire family. Premiering on May 12, 2024, at 9:30 pm on various platforms including Astro AEC, Astro GO, On Demand, and sooka, the series will explore both international destinations like Australia, Macau, and Taiwan, as well as beloved Malaysian spots such as Sitiawan and Pangkor Island.
At the launch event, graced by local TV personality and SHARP’s Parents’ Day campaign ambassador, Jason Yeoh, alongside his mother, Madam Lim Poh Choo, touching anecdotes were shared, emphasizing the profound impact of travel facilitated by SHARP’s innovative products on family life.
Mr. Ting Yang Chung, Managing Director of SHARP Malaysia, expressed his enthusiasm for the collaboration, stating, “The theme of traveling with parents has resonated strongly with our audience. Following the overwhelming success of our first season with Astro, we were eager to launch the second season, which honors all parents by expanding the program to include the entire family.”
This year’s ‘SHARP Travels with Parents’ aims to delve deeper into the essence of family travel, guiding viewers through scenic destinations suitable for elderly parents and encouraging the fulfillment of their dreams.
In a celebration of Parents’ Day, SHARP conducted street interviews with 50 Malaysian participants, revealing a widespread desire to travel with parents despite challenges in trip planning due to a lack of information. Moreover, over 80% of respondents planned to purchase home appliances as gifts during Parents’ Day, with televisions and refrigerators being popular choices.
To meet this demand, SHARP launched a special Parents’ Day promotion offering discounts of up to 40% and gifts with purchase on over 70 products including televisions, washing machines, and air conditioners.
Additionally, SHARP will release a travel content series on Facebook and Xiao Hong Shu, providing valuable information and travel hacks for family trips.
“We are committed to enhancing the consumer experience in Malaysia through our innovative products. This Parents’ Day, we hope to encourage Malaysians to bring their families outdoors and experience the beauty of nature,” Mr. Ting remarked.
For more information about SHARP’s Parents’ Day Campaign and the ‘Travel with Parents’ series, visit the official website https://my.sharp/, and follow their social media channels:
• Facebook (@SharpMsia)
• Instagram (@sharp.malaysia)
• Xiao Hong Shu (Sharp Malaysia)
• TikTok (@sharpmalaysia)
Sharp’s collaboration with Astro marks a significant step towards celebrating family togetherness and creating cherished memories that will last a lifetime.
