With consumers becoming increasingly aware of the food that they eat, food traceability has become a growing concern amongst Malaysians in recent years. Consumers are also beginning to pay closer attention to the production methods behind what they consume, specifically towards issues in sustainability. Enter Vegetory, Malaysian indoor vertical farmers, who aim to alleviate these exact concerns by producing premium crops that can keep families, and the environment, safe and healthy.
Attuned to the growing global industry of vertical farming, Vegetory is not only determined to provide consumers with crops of higher nutrition, but to also advance within Malaysia’s agrotech industry by leveraging on their comprehensive Research and Development (R&D). With their R&D and modern innovations, Vegetory is positioned as a unique lifestyle brand within the Malaysian market that promotes the heart of farming through cutting-edge technology.
“Here at Vegetory, we aim to drive innovative and sustainable farming methods to ensure that we continue to produce crops of above-average quality, where customers can benefit from consuming vegetables that are grown hydroponically. Now that Vegetory is expanding beyond business-to-business endeavours, our customers can enjoy Vegetory’s premium crops through online deliveries or visit us at our Bangsar Shopping Centre in-store farm,” said Co-Founder of Vegetory, Celleste Kok.
Indoor Vertical Farming and its Highly Nutritious Reaps
Indoor vertical farming is precisely as its name suggests. Crops are grown indoors and are stacked above one another, effectively saving land space. Vegetory’s indoor farm grows their crops hydroponically— a method that does not require dirt or soil but instead, allows for plants to grow in nutrient-rich water. This method has a major benefit, namely the fact that crops are grown 100% free of pesticide, which ultimately benefits both the consumer and the environment. Besides that, hydroponic farming can also conserve more water as compared to traditional farming methods. Additionally, Vegetory uses seeds from only reliable companies that are committed to supplying clean, disease-free, and non-GMO seeds.
An integral part of Vegetory’s vision is to keep their produce fully traceable and to grow them closer to home. Unlike traditional methods where the delivery of crops may commence weeks past its harvest, Vegetory ensures that their premium produce is picked and delivered at the peak of the plants’ freshness for optimum nutritional value.
“By growing these plants within the city, we’re able to reduce our carbon footprint in our delivery journeys, on top of providing urban folks with the quality dining experience that is usually available only to farmers or rural-folk,” said Co-Founder of Vegetory, Roy Liew.
More than that, Vegetory is highly committed to their mission of promoting this latest form of sustainable farming that uses the most advanced technologies available. Established by two founders, Celleste Kok and Roy Liew, who originate from the science and technology field, Vegetory is dedicated to further their R&D in their agrotech ventures in Malaysia. An example of Vegetory’s innovative technology is their plant factory that provides precise control over the environment where their produce is grown, while also implementing an energy-saving system. Besides that, the brand is also working towards running an automated plant factory.
A Transparent Customer Experience
Vegetory provides customers with a convenient and fun buying experience while still offering the freshest and most quality produce. This is testifiable through their in-store farm at Bangsar Shopping Center, where customers can hand-pick their crops in person, fostering a wholly transparent purchasing process. Once purchased, Vegetory’s vegetables are easy to prepare and can even be instantly consumed, saving their customers’ time. Online deliveries are also available within the Puchong area for the convenience of consumers, especially through the COVID-19 pandemic.
Moving forward, Vegetory aims to launch a farm-to-table restaurant that comprises both an in-store farm and a cafe, located at Jalan Aman, Kuala Lumpur. This in-cafe farm, Mori, fuses both city and forest ambiences to provide a unique experience to visitors. Customers can not only buy freshly picked vegetables, but they are also invited to indulge in the tasty and nutritious meals that are offered in the cafe, prepared using the fresh produce from the in-store farm itself. Additionally, Vegetory will also be introducing a range of healthy salad dressings in an array of exciting flavours that will be a fitting companion for not just their premium harvests, but also any salad meal.
The need to advance agrotech in Malaysia is continuously required, and Vegetory has begun implementing this exact change in their own humble ways, promoting sustainability in every step of their journey. With their aim to provide a more wholesome and nutritious dining experience to urban folk, customers can count on Vegetory to provide a variety of vegetables that have been grown by local farmers and are harvested fresh all year round.