Tiger Soju Flavoured Lager embarks on an adventurous journey, infusing the iconic Tiger lager with a subtle touch of soju, crafting an easy-to-drink concoction that tantalizes the taste buds with a delicate sweetness while maintaining the crisp, refreshing essence of beer. Proudly presented in Malaysia through a collaboration with Gutsy Grape, this innovative libation promises a novel drinking experience for aficionados seeking a blend of progressive flavors and daring experimentation.
Drawing inspiration from the burgeoning influence of K-culture worldwide, this unique creation aims to captivate consumers with its bold fusion of tastes, inviting them to embrace a playful spirit and express themselves freely. With the campaign mantra of “Feel The Twist,” the goal is to inspire individuals to infuse their everyday moments with spontaneity and vivacity, enriching their experiences in unforeseen ways.
Step into the world of Tiger Soju Flavoured Lager at the grand launch event, set to unfold at the Tropicana Gardens Mall Convention Centre on May 10, 2024, from 7 PM to 12 AM. Guests will be treated to complimentary samples of the tantalizing brew, indulge in transformative makeovers showcasing experimental styles, savor an array of flavored cocktails, and engage in thrilling games for a chance to snag exclusive Tiger merchandise. But that’s just the beginning.
The festivities also feature an exclusive pop-up by our partner, MiX.STORE, where attendees can savor Asian snacks in harmony with the distinctive flavors of Tiger Soju Flavoured Lager. Additionally, the event will be electrified by captivating performances from both international and local talents. Highlights include live sets by South Korean rap sensation Loco, local YouTube and dance sensations 3P, hip-hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, dynamic K-pop dance medleys, and pulsating DJ sets by Sherry Alyssa, Queen T, and Julian.
For those eager to “Feel The Twist,” further details can be found at https://tigersoju.tigerbeer.com.
Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad, shares her excitement about this innovative addition to the Tiger family, stating, “Tiger Soju Flavoured Lager is crafted for those seeking a departure from the ordinary, inviting them to embark on a journey of flavor exploration. With a series of vibrant activities and immersive experiences, we aim to create memorable moments and playful adventures for our consumers.”
Tiger Soju Flavoured Lager is now available across Peninsular Malaysia in both bottles and cans, accessible at major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail platforms, including Drinkies. For more information about Tiger Soju Flavoured Lager and its accompanying campaign, visit https://tigersoju.tigerbeer.com, and connect with us on our social media platforms at https://www.facebook.com/TigerBeerMY and https://www.instagram.com/tigerbeermy/. Please note that all Tiger promotions and activities are intended strictly for non-Muslims aged 21 and above. We advocate responsible consumption and strongly urge consumers to refrain from drinking and driving.
