Bold New Look. Same Legendary Brew.
Tiger Beer is stepping boldly into the future with the launch of its refreshed visual identity—one that captures the brand’s fearless energy and progressive spirit. In true Tiger fashion, the reveal wasn’t just any ordinary launch. The brand lit up the Heineken Malaysia brewery in a stunning projection mapping showcase, celebrating its new look in a dramatic and unforgettable way.
Born in 1932, Tiger Beer has always stood for pushing boundaries and breaking norms. The latest redesign reflects this attitude, featuring a dynamic new look that’s as bold as the brew itself. The refreshed packaging introduces a rising tiger—symbolising strength and ambition—framed by a modern colour scheme of deep blue, vibrant orange, and sleek silver. Sharp-eyed fans will spot a claw-inspired motif hidden in the “i” and “g” of the logo, symbolising relentless progress and the untamed spirit of the brand.
“Tiger has always represented bold progress, and this new look is our way of roaring louder,” said Willemijn Sneep, Marketing Director of HEINEKEN Malaysia. “This isn’t just a packaging update—it’s an expression of who we are: courageous, ever-evolving, and proud of our heritage. Launching it at our brewery, the heart of Tiger, made the moment even more meaningful.”
The brewery itself became part of the celebration, transformed into a canvas for the striking new visuals. Guests were treated to a front-row view of the transformation, capped off by holding freshly brewed Tiger in the brand’s new look—an experience that bridged Tiger’s rich history with its bold future.
Rolling out globally, this refreshed design ensures Tiger Beer maintains a consistent and modern identity across all markets, while keeping its beloved taste unchanged.
And that’s not all—Tiger is keeping the energy high with nationwide promotions under its Roaring New Look, Same Great Taste campaign, running from 1 April to 30 June 2025:
- At participating food courts and coffee shops, buying 3 big bottles of Tiger Beer or Tiger Crystal earns you an exclusive foldable tote bag, while stocks last.
- At selected retailers and bars, consumers can enter to win bold rewards such as the coveted 8g 999.9 Tiger Gold Bottle or the stylish Tiger Travel Bag with the purchase of Tiger Beer, Tiger Crystal, or Tiger Soju Flavoured Lager.
- Online shoppers aren’t left out—buying select bundles on Drinkies, Shopee, or Lazada may score you a Tiger Travel Bag or RM5 Touch ‘n Go eWallet credit, while stocks last.
For full details, visit Tiger4-0.tigerbeer.com and follow Tiger Beer on Instagram and Facebook. This celebration—and all Tiger Beer products—are for non-Muslims aged 21 and above. Please drink responsibly and never drink and drive.
