Revolutionary appliances set new benchmark for seamless design, hygiene, and performance – with recognition in Malaysia Book of Records
Midea, a global leader in smart home appliances, today introduced its latest INSTA-FIT Master Series refrigerator and Midea Laundry Suite in Malaysia, setting a new standard for home convenience, design integration, and advanced purification.
The launch also saw the INSTA-FIT Master Series recognised by the Malaysia Book of Records as the first refrigerator in the country to feature the Highest Level of PST Purification Virus Elimination System, achieving over 99.999% effectiveness in virus elimination and odour purification.
Blending Design with Everyday Performance
“Homeowners today are looking for appliances that blend seamlessly into their spaces while delivering exceptional performance,” said Mark Tam, Managing Director of Midea Malaysia. “The INSTA-FIT Master Series and Laundry Suite are designed to do exactly that – keeping food fresher for longer and making laundry care effortless, all while maintaining a sleek and stylish design.”
Echoing the sentiment, Iko In, Founder of iN Design Lab, highlighted the growing demand for appliances that enhance, rather than disrupt, interior spaces. “As kitchens and living areas become more open and integrated, appliances are expected to disappear into the design. The INSTA-FIT Master Series and ultra-thin Laundry Suite perfectly reflect this shift, showing that function and form can go hand-in-hand.”
INSTA-FIT Master Series Refrigerator – Health Meets Style
The new INSTA-FIT Master Series is designed as a true slot-in fit refrigerator, measuring just 600mm in depth with 4mm clearance for seamless cabinetry integration. Styled in Shadow Grey with GlowTech illuminated handles, the refrigerator features scratch-resistant, fingerprint-free surfaces and a generous 620L gross capacity with flexible flip-tray storage and 90° accessible drawers.
Its breakthrough freshness technologies include:
V-Tech Soft-Freeze drawers that preserve meat and fish for up to seven days without defrosting.
IPL Purify, which sterilises packaged food in just three minutes.
PST+ Plasma Sterilisation, eliminating odours in nine minutes while ensuring virus and bacteria removal.
Paired with SmartHome App connectivity, the refrigerator allows users to monitor energy use, receive food expiry reminders, adjust temperatures remotely, and run self-diagnostics – making it as intelligent as it is elegant.
The Malaysia Book of Records has officially recognised the INSTA-FIT Master Series for its pioneering Highest Level of PST Purification Virus Elimination System, cementing its position as the industry benchmark for refrigeration safety and hygiene.
Smarter Laundry in a Slim Form
The Midea Laundry Suite introduces a slimmer all-in-one washer-dryer combo that fits standard cabinetry while handling up to 10kg washing and 8kg drying capacity. Featuring a 115cm full-colour touchscreen, the Laundry Suite simplifies controls by placing washing and drying functions at eye level.
Equipped with Turbo technology, it completes a wash-and-dry cycle in just 35 minutes, while the heat-pump drying system ensures gentle care at 42°C with reduced energy consumption. Beyond speed and efficiency, the Laundry Suite offers UV sterilisation, steam cleaning, mite removal, and self-cleaning functions for maximum hygiene.
Interactive Showcase for Consumers and Designers
To celebrate the debut, Midea has partnered with the iN Design Lab to showcase both appliances in interactive, real-life home setups. Visitors can experience the features first-hand and explore how the designs integrate into different interiors, with the showroom doubling as a hub for consumers and interior professionals.
Pricing and Availability
The INSTA-FIT Master Series and Laundry Suite are now available in Malaysia with promotional offers until 30 November 2025:
Insta-Fit 620L French Door Refrigerator (MDRF705BIE70Y) – RRP: RM6,699 | Promo: RM6,099 + Free Microwave Oven (worth RM689)
Insta-Fit 620L Four Door Refrigerator (MDRF706BIE70Y) – RRP: RM6,499 | Promo: RM5,899 + Free Microwave Oven (worth RM689)
Laundry Suite – RRP: RM7,339
For more details, visit www.midea.com/my
