ICE-WATCH Malaysia marked a significant milestone with the official launch of its latest men’s timepiece line, the Bewatch Chrono collection, in an exclusive event held at Time Zone Sales and Service Center. The event brought together members of the media, key opinion leaders, and brand partners to witness the unveiling of a collection that signals a renewed focus on the modern male audience.
Positioned as a bold expression of style, the Bewatch Chrono represents a refined take on the classic chronograph. Designed with clarity and control in mind, the timepieces strike a balance between strong wrist presence and understated elegance. The structured dial layout, paired with subtle colour contrasts, delivers visual impact through a clean and considered design language.
Available in six SKUs, the collection showcases a spectrum of colourways, ranging from timeless monochromes to more contemporary, statement tones. Each model is detailed with contrasting sub-dials that add depth and character, reinforcing its modern appeal.
Functionality remains at the core of the Bewatch Chrono. Powered by a reliable Miyota movement, the collection ensures consistent performance for daily wear. Its polyamide (PA+) case, combined with a lightweight silicone strap, offers durability without compromising comfort. The inclusion of an ardillon buckle further enhances wearability, providing a secure and confident fit suited for both active routines and more refined settings.
More than just a timekeeping instrument, the Bewatch Chrono embodies a mindset — one that resonates with men who value precision, purpose, and effortless style in their everyday lives.
Founded in Bastogne, Belgium in 2007, ICE-WATCH has established itself as a globally recognised brand, known for its colourful and optimistic approach to watch design. Today, the brand is present in over 55 countries, offering a wide portfolio that spans silicone, steel, digital, smart, and Swiss-made watches.
In Malaysia, ICE-WATCH is exclusively distributed by Time Zone Sdn. Bhd., the watch division of HABIB Group. With 10 stores nationwide and a strong digital footprint, the company continues to make contemporary and luxury timepieces accessible to Malaysian consumers.
With the launch of the Bewatch Chrono, ICE-WATCH Malaysia reinforces its direction towards purposeful design and modern masculinity — a collection built for men, and a timely evolution for the brand.
