Introducing the PureFresh FDR 520, PureFresh TMF 170 and FreezeMaster Series, designed for different lifestyle needs, from compact homes to bulk food storage for larger families.
Malaysians are buying groceries differently today. More families are stocking up during promotions, while many are looking for appliances that offer better energy efficiency and long-term value. To meet these changing needs, PRISM+ is expanding its home appliance range with a new lineup of refrigerators and freezers, starting from just RM599.
Continuing PRISM+’s commitment to delivering premium technology at accessible prices, PRISM+ is expanding its PureFresh refrigerator lineup with new models featuring lab-certified antibacterial protection, helping Malaysian households keep food fresher in a cleaner, more hygienic environment. Complementing the range is the all-new FreezeMaster chest freezer series, offering spacious, energy-efficient storage for families and small businesses alike.
PRISM+ pairs the new range with the part of ownership that matters most. Every order comes with 24/7 support, live chat under 60 seconds, phone under two minutes. Delivery and installation scheduled will be around the customer preferred date and a compressor warranty of up to 12 years handled by PRISM+ directly. For a long-term purchase, that matters more than
the spec sheet.
“We’ve always believed good technology should reach more homes, not fewer. This launch reflects how we build: start with something that actually bothers people, whether that’s food spoiling too quickly, or simply not having the right or enough storage option for your household need – and we solve it at a price that makes sense for consumers. And we don’t stop at the sale. We deliver, install, and service it reliably, not just with speed, but at the customer’s convenience. That’s how we intend to earn our place as Malaysia’s most trusted home appliance brand,” said Jonathan Wong, CEO of PRISM+.
PureFresh FDR 520: Keeping Food Safer, For Longer
The food we bring home deserves a clean environment to stay fresh. But with daily use, bacteria and odours can gradually build up inside the refrigerator. The PRISM+ PureFresh FDR 520 is designed to keep the food storage environment cleaner for longer, combining lab-certified anti-bacteria features, generous capacity and exceptional value in one modern four door refrigerator.
With a 520L gross capacity, there’s plenty of room for weekly grocery shops, fresh produce and frozen favourites. A built in Negative Ion Generator provides 99.99% antibacterial protection, helping reduce bacteria and unwanted odours to create a cleaner environment for food storage. The only model in its class backed by laboratory assessment against actual bacterial strains, E. coli and Staphylococcus aureus – common causes of food poisoning, following 24 hours of continuous testing.
PRISM+’s Multi Zone Cooling System distributes cool air and negative ions evenly throughout the refrigerator, allowing the antibacterial protection to reach every compartment while maintaining consistent temperatures. Combined with No Frost Technology and an energy efficient Inverter Compressor, it helps preserve freshness, reduce odours and remove frost build-up with lower energy consumption.
Every detail is designed to make daily use effortless. An external LED touch display puts temperature controls within easy reach, while Quick Cool and Quick Freeze modes rapidly bring food to the ideal temperature after grocery shopping. Recessed handles create a clean, modern look, and Energy Saving Mode helps reduce electricity usage without compromising performance.
Available in Inox and Gentle Matte Black, the PureFresh FDR 520 is available immediately at a promotional launch price of RM1,979 for the Inox finish and RM2,079 for the Gentle Matte Black finish. Every unit is backed by a 12-year compressor warranty, providing homeowners with long-term peace of mind.
PureFresh TMF 170: Big Cooling, Small Footprint
Designed specifically for the constraints of modern, compact living, the PRISM+ PureFresh TMF 170 is engineered to make the most of every square inch. Taking up just 0.23m² of floor space – about the size of a small door mat, this compact powerhouse opens up to 170 litres of space, giving you ample room to stock up comfortably on a week’s worth of daily essentials and family groceries.
PureFresh TMF 170 operates at a whisper quiet 42dB – about as quiet as a library, promising to never disrupt your open plan living or home office conversations. This quiet performance is paired with a 4-Star Energy Rating, tempered glass shelves, and a reversible door – a flawless fit for apartments, studio units, office pantries and rental properties.
Available in an elegant Inox finish, the PureFresh TMF 170 will be available for pre-order via the PRISM+ website at a launch price of RM599. It also comes with a 10-year compressor warranty.
FreezeMaster Series: Store More, Spend Less
More Malaysians are choosing to buy groceries in bulk to save money, especially when there are good promotions. At the same time, small businesses such as cafés, convenience stores and home-based food sellers need extra freezer space without the cost of commercial equipment.
The PRISM+ FreezeMaster Series was created to meet these everyday needs by offering generous storage, dependable performance and excellent value, making them Malaysia’s most affordable chest freezer lineup in their capacity class.
The new FreezeMaster Series offers households and small businesses the perfect balance of generous storage capacity and practical innovation. Designed for total peace of mind, the series provides up to 100 hours of power-off protection to keep food safely frozen during unexpected outages, all while maintaining a 4-Star Energy Rating for optimal efficiency. Clean-up is effortless too, thanks to a smooth, easy to wipe down white lining interior. All these features are further complemented by a child-safe temperature dial, built-in LED lighting, a hovering door design, and a removable storage basket.
Available in a Light Grey finish, the FreezeMaster 260 and FreezeMaster 390 will be available for pre-order via the PRISM+ website from RM629. Both models are backed by a 12-year compressor warranty.
Pricing & Availability
The PRISM+ PureFresh FDR 520 is available immediately through PRISM+’s Website, Shopee Official Store and PRISM+ retail stores nationwide. The PRISM+ PureFresh TMF 170, FreezeMaster 260 and FreezeMaster 390 are available for pre-order exclusively via the PRISM+ website, with deliveries expected from mid to end August 2026
All products are also eligible for PRISM+’s optional Premium Extended Warranty add-on, offering up to 5–8 years of additional coverage beyond the standard warranty period for greater peace of mind.
