LOJEL is thrilled to announce the grand opening of its new Concept Store at The Gardens Mall (Lot S-231, Level 2, Lingkaran Syed Putra, Mid Valley City), officially opening on November 7, 2024. This innovative space showcases LOJEL’s dedication to quality and forward-thinking design, offering customers an immersive experience to explore their essential carry items tailored for modern living.
Building on its brand evolution in early 2024, LOJEL has redefined its mission to go beyond traditional luggage, focusing on versatile carry solutions. This vision materializes in the Semo Collection—a line of carryalls designed to seamlessly blend functionality with contemporary style. Perfect for work, travel, or daily activities, the Semo Collection is built to adapt to diverse needs while maintaining a sophisticated edge.
Introducing the Semo Collection: A New Standard in Everyday Carry
The Semo Collection debuts with five distinctive products that prioritize both utility and elegance. “Semo epitomizes minimalism and adaptability, ideal for a capsule wardrobe,” says Kenzo Yoneno, LOJEL’s Chief Product Officer. “With clean lines and neutral hues, these bags transition seamlessly between work, travel, and leisure.”
Flagship Semo Backpack
The Semo Backpack stands out with its timeless aesthetic, featuring full-grain leather trims and metal accents. It boasts three spacious compartments, five internal pockets, a laptop sleeve, and a built-in key strap—all designed to keep essentials organized without compromising a professional look.
Semo Tote Backpack
Versatility defines the Semo Tote Backpack, which can function as either a tote or backpack thanks to adjustable shoulder straps and leather-wrapped handles. The interior features a padded laptop sleeve, three pockets, and a key strap, ensuring everything stays within reach and secure.
Semo Laptop Sleeve
Combining minimalist design with superior protection, the Semo Laptop Sleeve features a padded exterior and easy-grip handle. It also includes a concealed external zip pocket and comes in two sizes, offering sleek style and practical storage for devices.
Semo Tote
Designed for those needing ample space, the Semo Tote offers an over-the-shoulder solution with effortless boardroom-to-boardwalk versatility. It includes a zippable internal laptop sleeve and multiple pockets for organized storage. Two elastic internal pockets provide stability for carrying items like water bottles or shoes, complemented by four additional pockets for smaller accessories.
Semo Tech Organizer
For managing tech accessories, the Semo Tech Organizer is indispensable. Its durable outer casing protects your cables, hard drives, and memory cards, while four internal zip pockets keep items secure. An external easy-grip handle allows for simple transport.
Commitment to Sustainability
The Semo Collection underscores LOJEL’s commitment to environmentally conscious practices. Crafted from recycled polyester and nylon sourced from pre-consumer industrial waste, the collection features a water-repellent, PFAS-free C0 coating—a safer, eco-friendly option for fabric protection. Additionally, the collection incorporates LWG-certified leather accents, ensuring sustainable and responsible leather production.
The Semo Collection is now available for purchase on the LOJEL website in select regions and at all LOJEL retail locations. For more information about the Semo Collection, please visit https://www.thetravelstore.com.my/en/collections/lojel
