WD-40® Multi-Use Product, one of the most widely recognized and trusted US brands in the world today, is gearing up to penetrate the Southeast Asia market more aggressively this year – especially Malaysia.
As part of its expansion plan, Bun Seng Hardware Sdn Bhd was appointed as Malaysia new marketing distributor for WD-40 Company. Bun Seng Hardware Sdn Bhd will undertake the sales and distribution of all products registered under WD-40® brand — including the most popular the WD-40® Multi-Use Product, WD-40® Specialist™ and WD-40® Bike.
“With Bun Seng Hardware Sdn Bhd extensive distribution network, we expect to attain more than 2 million cans sales in 2018, which represents more than 15% growth compared to last year. This partnership marks the start of a more aggressive push for WD-40® products into the Southeast Asia region, starting with Malaysia. We look forward to expanding our footprint in this region,” said WD-40 Company Regional Director – Asia, Mr Marcus Chen.
“WD-40® is a household brand not just in the US but in many parts of the world today, including Malaysia — so much so that no home or garage is complete today without at least having that blue and yellow can with a little red top, on hand. Hence, we are proud to be appointed as WD-40® new marketing distributor for Malaysia and we anticipate a fruitful partnership with WD-40 Company,” said Mr Wong Kian Wah, Managing Director of Bun Seng Hardware Sdn Bhd.