Raise your glasses, beer enthusiasts, because 1664 is back with a tantalizing twist! Introducing 1664 BRUT, a crisp and golden lager crafted to transform your nights out into extraordinary experiences. Get ready to explore the New Side of Blue!
Unveiling 1664 BRUT: A Symphony of Sensations
Step into a new realm of refreshment with 1664 BRUT, a premium lager that promises more than just a drink – it’s an experience. This golden brew is designed for the modern beer lover, offering a taste that’s crisp, refreshing, and utterly unforgettable. It’s not just a beer; it’s a celebration in every sip.
Elevate Every Moment with 1664 BRUT
Staying true to its legacy of turning the ordinary into the extraordinary, 1664 BRUT enhances any occasion with its sparkling, golden allure. Marketing Director Olga Pulyaeva of Carlsberg Malaysia shares, “We are thrilled to introduce 1664 BRUT to Malaysian beer enthusiasts. Known for our premium wheat beer, 1664 is already a household name.
Our ‘Discover the New Side of Blue’ campaign brings a new dimension to our offerings, with 1664 BRUT enriching our portfolio alongside 1664 Blanc and 1664 Rosé. We are proud to be the first in Southeast Asia to launch this exquisite lager.”
A Stylish Companion for Every Occasion
Packaged in sleek, stylish cans, pints, and draughts, 1664 BRUT boasts an ABV of 4.5%. Its iconic blue bottle with a luxurious gold label is set to become a staple in your social gatherings, whether you’re at a casual hangout or dancing the night away.
Launch Event: A Grand Celebration at APW Bangsar
To mark its grand debut, 1664 BRUT invites you to its first consumer activation in Kuala Lumpur at APW Bangsar from June 6th to 9th. This event promises an immersive journey into the world of 1664 BRUT, complete with a stylish photo zone, personalized graffiti t-shirts, arcade games, and more. Enjoy live performances from local and international artists like VaVa, JB, Cesqeaux, and Babychair, all while savoring the crisp taste of 1664 BRUT.
Join the Blue Revolution
Dive into the New Side of Blue with 1664 BRUT, one refreshing sip at a time. For more details on this exciting launch and other activities, follow us on Facebook at 1664MY and Instagram at 1664Malaysia. Visit newsideofblue.com for all the latest updates. Remember, all activities are open to non-Muslims aged 21 and above.
Celebrate Responsibly
Enjoy the extraordinary experience of 1664 BRUT, but always remember to #CELEBRATERESPONSIBLY. If you drink, don’t drive. Let’s toast to new beginnings and unforgettable nights with 1664 BRUT!
