Unlike industries buffeted by the winds of economic and solo-political changes, the beauty and personal care industry has grown from strength to strength, earning it a “recession proof” status. Nowhere is this more evident than in Asia where sales are estimated to exceed US$ 150 billion by 2017. (Data from market intelligence firm, Euromonitor International).
Leading the way is Japan, with the highest per capital spending and sales figure on skin care / beauty products.
Driven by demand from a burgeoning middle class, Asia is now the source of innovations. Although Asian consumers have traditionally favored Western cosmetics brands, Asian-led trends have over taken them and growing increasingly popular globally.
The Japan Beauty Week (#JapanBeautyWeek) organized by the Japan Cosmetic Industry Association (JCIA) and supported by the Japan Embassy in Malaysia has been held consecutively for the last 3 years at the exclusive residence of the Japanese Ambassador. Japan Beauty Week aims to promote innovations of Japanese cosmetics manufacturing technologies including the introduction of inner beauty.
The event will begin with a welcome speech by the Japanese Ambassador, H.E Dr. Makio Miyagawa followed by and a short speech from Mr. Tetsuya Kambe from JCIA.
“It’s a well-known fact that behind the technology of Japanese industries, there is a long tradition of respect for nature and the arts to master the secret of technological innovations; reason why Japanese products are widely acknowledged as the most advanced,” said Kambe San
Examples of advanced technology relating to skin care products will be introduced at Japan Beauty Week. Innovations will continue to meet the needs of the ever-evolving world.
At the event, several leading Japanese Cosmetic brands such as, Kanebo Cosmetics Malaysia Sdn Bhd, Kao (M) Sdn Bhd , KOSE (Malaysia) Sdn Bhd, Nippon Menard (M) Sdn Bhd , Shiseido Malaysia Sdn Bhd and Sunstar Singapore Pte Ltd will be presented to display their latest products and provide beauty consultations.
The event ends with a dinner reception hosted by JCIA and co-host by the Japan Embassy to encourage business development and networking.