Mango Tree Worldwide, the innovative Asian restaurant operator, is planning a significant expansion of its Mango Tree Café brand across the world.
This whimsical light dining concept is hugely popular in Japan, having expanded its footprint to 11 locations across the country, including six cafés in Tokyo. Building on this Japanese success, and the enduring global appeal of Thai cuisine, Mango Tree Café made its debut in Hong Kong in December 2016 at the Cityplaza shopping mall.
In Hong Kong, the new Mango Tree Café is now open at Yoho Mall – the largest dining and lifestyle hotspot in the city’s Yuen Long district.
Mango Tree Cafés are designed specifically for shopping malls, and Mango Tree’s Global Managing Director, Trevor MacKenzie, said this factor means the brand is ideally positioned to cater for today’s generation of diners, who demand informal yet high-quality culinary experiences.
“Mango Tree Café is one of our most exciting brands, and I am delighted to welcome diners to our two new outlets in Hong Kong” said Mr MacKenzie. “In line with current social and gastronomic trends, Mango Tree Café provides fun and fuss-free dining for customers who require maximum convenience without compromising on food quality.
“Thai food is now one of the world’s most sought-after types of cuisine. Combined with the significant footfall that comes with being located in major shopping malls, we are extremely confident of the future success of Mango Tree Café. We look forward to introducing this exciting concept to diners in even more major cities in the coming months and years,” Mr MacKenzie added.
The expansion of Mango Tree Café marks the latest stage in the global growth strategy of Mango Tree Worldwide. Only last month the company revealed exciting plans to introduce its Mango Tree restaurant concept to some of the world’s biggest international airports. This expansion will build upon the success of Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport, whilst harnessing the global power of the Asian travel market.
Mango Tree Cafés deliver quick and contemporary Thai cuisine, adding a creative twist to classic recipes. They form part of a global portfolio of Mango Tree restaurants, which can be found in many of the world’s major cities, including Tokyo, Hong Kong, London, Bangkok, Dubai and Mumbai.
Mango Tree Worldwide now operates a total of 66 outlets across its various brands, including 13 Mango Tree flagship restaurants, 14 Mango Tree Cafés, six Mango Tree Kitchens, five Mango Tree Bistros and two Mango Tree Delis, plus Mango Chili. The company also operates 24 COCA Restaurants.