The countdown is ON and you know it’s just around the corner. YES, it’s EARTH HOUR 2017, which is happening on March 25, 2017 (Saturday) from 8.30pm-9.30pm.
Held globally each year, this worldwide movement for the planet is organized by WWF, which stands for the World Wide Fund for Nature, to encourage individuals, communities or businesses, to turn off our non-essential lights for one hour, from 8.30pm to 9.30pm, in our respective local time, somewhere around end of March. This year, the chosen date is March 25.
WHY? It’s a simple gesture of our commitment to the planet. Did you know it began in 2007 as a lights-off event in Sydney, Australia? That one singular event has since grown to engage over 7,000 cities and towns across the globe.
Don’t get the organizers wrong though. Earth Hour does not purport to be an energy or carbon reduction exercise, rather a symbolic action. Hence it doesn’t measure the energy/carbon reduction levels for that hour itself. The Earth Hour’s Global FAQ page states that participation in Earth Hour symbolizes a commitment to change beyond the hour, to encourage individuals, businesses and governments around the world to take accountability for their ecological footprint and engage in dialogue and resource exchange that provides real solutions to our environmental challenges.
Having said that, a study published in the Energy Research and Social Science back in 2014 has shown that some 4% of electricity consumption is reduced over 6 years in 10 countries in observing the Earth Hour.
The future, as we all know, depends on what we do today. The POWER to ACT is in our hands. So besides switching off for that short one hour to give Mother Earth a little break, why not do more if we can? There’s definitely more than one way to help Mother Earth.
Conserve energy on a daily basis — switch off your idle electrical equipment or devices if you don’t use them. Don’t leave the air-conditioners running 24/7. Car pool with your friends/colleagues — it’s kinder not only on the Earth but also your wallet. Don’t forget to segregate your garbage into recyclables and non-recyclables, as Malaysia’s law mandates that since 2016. And STOP our addiction to plastic bags and bring your own shopping bags instead.
Juice Works have also moved away from using foam cups to more eco-friendly paper cups that are completely biodegradable, in support of this planet we call HOME.
They have also introduced Juice Works Bros Tumbler since 2011 to encourage customers to REUSE their cups. Each tumbler retails at just RM27.90 (after GST). As incentive to REUSE this tumbler, every drink purchased with the Juice Works BROS Tumbler gets you 10% OFF your selected drink — everyday — at any Juice Works outlet.
In celebration of 2017’s EARTH HOUR, They are giving away 1 (ONE) FREE Power Drink* with every tumbler purchase. So buy one tumbler on March 25, 2017 (BETWEEN 8PM-10PM) and get your choice of either Water Berry, Digesta Aid, Banana Blast Off or Body Builder — on the house!
COME ON PEEPS! As the saying goes, a little bit of loving goes a long way. So let’s SWITCH OFF and while you’re at it, get your own tumbler that you can REUSE everyday and SAVE!
* Terms and Conditions applies