Preparation work for Chinese New Year, especially the reunion dinner, is often extensive and time-consuming. As the festive celebration is around the corner, 11street – Malaysia’s number two online marketplace – has reinforced its partnership with JOCOM to bring prepping and shopping for Chinese New Year grocery items to another level of convenience.

This partnership is off the back of 11street’s grocery category emerging as one of the platform’s continued focus in 2018, in which it saw more than 30% increase in its gross merchandising value (GMV) in 2017 as compared to 2016.

Chef Quality Cooking, At Home

The partnership between 11street and JOCOM goes beyond opening an online channel for grocery shopping, for it also includes “Cooking Up Prosperity”, a 10-episode cooking show that will be streamed online. Featuring Chef Cheah Kee Khiang, a prominent chef in Malaysia, and hosted by well-known host and TV personality, Wong Chui Ling, the show will feature simple-to-follow Chinese New Year recipes using fresh ingredients available on JOCOM’s online store at 11street.

Photo 4_lowresCementing this partnership is a 10-episode cooking show, aptly named Cooking Up Prosperity to make this Chinese New Year preparation a much easier one. The cooking show features Chef Cheah Kee Khiang, and is hosted by Wong Chui Ling. It will be streamed online via YouTube, with a brand new episode every Tuesday and Thursday.

In conjunction with the upcoming Chinese New Year celebration, 11street will be having promotions for more than 3,000 home appliances, grocery and household items, with up to 50% discounts and conditional free shipping.

On top of lower prices, shoppers can also enjoy additional savings by visiting the promotion page to download discount coupons worth up to RM20 until 4 March 2018.

For more information on the “Cooking Up Prosperity” promotion and show, please visit

Taeki's hobby is to write lifestyle pieces according to his own style. He loves foods and tech stuffs! If there is any foods or tech reviews, you can count Taeki in!

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