Bell & Ross – the ultimate reference in aeronautical watches – recently launched a highly anticipated piece, the BR01 Burning Skull Bronze, during the Search of Extreme press event at the W Hotel, in Hong Kong.
The event started with a short introduction by celebrity Mistress of Ceremony, Ms. Jasmin Wong, followed by a welcome speech by Fabien de Nonancourt, General Manager of Bell & Ross. Right after that, models in army green costumes presented new timepieces from various Bell & Ross collections.
As a surprise, an exclusive limited edition for Hong Kong and China markets – the BR01 Burning Skull Bronze – was introduced on stage at the end of the show by celebrity model Mr. Kevin Cheng.
After the ceremony, the guest took their time to admire the timeline of the brand’s famous and iconic collection BR01 Skull that was being showcased at the venue, featuring BR01 Skull timepieces of Bell & Ross at different stages.
An on-site activity for the guests was making military style dog tag engraved with their own name, commemorating their shared vision of reaching beyond with the brand.
While some guests posed for their GIF photos with various groovy poses, the others gave the VR game a try, and had a taste of what is it like to march into extreme conditions.