Fonterra’s leading diary food services segment, Anchor Food Professionals celebrates the festive season with a lot of cheesiness by elevating the pleasures of pizza to a whole new level.
The PizzaArt campaign takes the enjoyment of pizza a notch up by infusing global food trends into local favourites. With the meat-endowed-cheese-oozing PizzBurger as its main attraction, the other four pizza inventions created by Anchor Food Professionals include an ambitious all-meat-based Ultimeat Pizza, a spin on Chicago’s authentic Deep Cheese Pizza, a hearty Cheese Pretzza as well as delicate Pizza Rolls.
This second PizzArt campaign follows the huge success of the first PizzArt campaign, which was carried out nationwide from May to October 2017.
Ever since its rebranding launch in August 2016, Anchor Food Professional have been actively working alongside customers to bring customers business and product solutions that answer questions such as improving profitability and reducing waste. Among their previous innovative campaigns that have made waves in the local F&B scene include Anchor’s Say Cheese and Anchor Travel Cake.
The inventive, pizzas under PizzArt were conceptualized and created by the Anchor Food Professionals’ Hot Cooking Chefs as a way to help their partners create more excitement and variety in what they offer to their customers. These pizzas can only be made by kitchen crew with advanced culinary skills, and in restaurants with pizza ovens.
Together with outlets in Peninsula and East Malaysia, Anchor Food Professionals will be introducing these creations through a nationwide campaign from December 2017 to early June 2018.
Anchor Food Professional hopes to trail blaze the increasingly popular innovative pizza movement in Malaysia.
The likely Malaysian favourite, PizzBurger features a succulent grilled minced lamb patty stuffed with Anchor Mozzarella Shredded Cheese, Anchor Colby and Cheddar Cheese and baked in light crust with Anchor Butter.
The Deep Cheese Pizza draws inspiration from the Chicage-authentic deep dish pizza, featuring an elevated layer of stuffing filled with creamy, delicious Anchor Mozzarella Cheese and Anchor Colby and Cheddar Cheese with hearty Putanesca filling.
The Pizza Roll, oozes cheesiness with every bite as it’s stuffed with Anchor Mozzarella Cheese, Anchor Shredded Parmesan Cheese and Anchor Colby and Cheddar Cheese, Masala lamb and spinach – perfect for breakfast and as snacks.
The wholesome UltiMeat Pizza ambitiously features a pizza base made entirely out of ground chicken breast deep fried crusty perfection before being baked with Anchor mixed cheeses on tip, great for sharing with loved ones.
The salmon-filled Cheese Pretzza, as the name suggests, incorporates Anchor Cream Cheese and Anchor Extra Yield Cooking Cream into the dough before it is baked and served with a side of pizza dipping sauce.
The artisanal pizzas will be available at U Pizzeria in Subang, Selangor, Pizza House in Bandar Utama, Selangor, Pizza 185 in Bandar Puchong Jaya, Selangor, Havana in Changkat Bukit Bintang, The Butcher’s Table in Petaling Jaya, US Pizza in Bayan Lepas & Georgetown, Penang, Mustard Sandwich House and Food & Desire in Ipoh, Perak, Temasek Hotel Cafe (Portuguese Settlement Hotel) in Ujong Pasir, Melaka, Hungry Bear in Bukit Beruang, Melaka, Finale Kitchen Bar in Johor Bahru, The Chubc Grill and Mad Ben Cafe in Kota Kinabalu, Sabah, Osome Wood Fired Pizza in Kuching, Sarawak, Chillax Cafe & Bistro in Miri, Sarawak and Bistecca & bistro in Sibu, Sarawak.